Hotel Influencer Marketing 101

With the influx of travel websites and meta search engines, there is seemingly an unlimited supply of hotels and vacation experiences for consumers, which makes it more important than ever for independent hotels to find new ways to differentiate themselves and focus their marketing efforts on clients with whom they can create lasting and profitable relationships. Influencer marketing is the solution for just that, emphasizing a hotel's engagement with its unique target community of influencers as well as amplifying the hotel's brand voice through their community, online and offline.

Inntegrated Consulting partners with Tribe Dynamics, an industry leader in measuring social influencer engagement, to help independent hotels collaborate with social media influencers that will boost the hotel's social media engagement and work exclusively with influencers that will successfully amplify the hotel's identity. As with other lifestyle industries, consumers are relating more to the visual queues of authentic experiences than massive ad campaigns. So while social media posts cost almost $0, collaborations with social media influencers is almost 2x more effective than traditional celebrity collaborations.

Looking to launch your influencer marketing strategy? Contact us for a free consultation and we'll get right to work on building your community of influencers.